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ROLE OF SOCIAL MEDIA IN INDIAN BANKS
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Author(s):
JYOTSNA KHAITAN
Vol - 5, Issue- 9 ,
Page(s) : 355 - 360
(2014 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Marketing techniques in banking means a coordinated organizational effort to reach the customer to fulfil his specific needs of getting his patronage by maximizing customer satisfaction. The growing competition in the banking sector in India and outside has made it imperative for them to adopt various marketing strategies to gain an edge over others
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