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A STUDY ON CUSTOMER SATISFACTION TOWARDS TELECOM SERVICE PROVIDERS (BSNL AND AIRTEL) IN TRICHY TOWN
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Author(s):
MR. P.SAKTHIVEL , DR. D.KALAISELVAN
Vol - 9, Issue- 2 ,
Page(s) : 237 - 245
(2018 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Mobile services were introduced in India in the year 1995. Licenses were issued in 20 circles which were roughly contiguous to the states and for four metros. For the first few years, the mobile services sector saw a lot of turmoil which ended with the new telecom policy of 1999. After that the mobile services took off, but not without hiccups. However in a span of 15 years the number of customers has crossed 900 million marks in 2015. The number of customers’ growth per year up to 2015 was exponential in both the GSM and CDMA networks. The whooping growth was attributed not only in the government policies and need of the people but also to the very aggressive marketing schemes and policies adopted by the companies. The telephone services which were considered as a luxury, after few years it has become accessible for all class of people. In the aspect the present study focuses on the customer preferences towards the selected mobile service providers in research area.
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