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MARKETING MIX CUSTOMER SATISFACTION AND ONLINE SHOPPING OF PHAMACUITICALS PRODUCTS
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Author(s):
DR. MAMTA VYAS
Vol - 9, Issue- 2 ,
Page(s) : 291 - 302
(2018 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Marketing mix and customer satisfaction are interlinked as related to customer. Marketing mix is combination of things that a company decides to try in order to persuade people to buy a product while customer satisfaction measure of how products and services supplied by a company meet or surpass customer expectation. BOTH RESULT BRAND LOYALTY. TO UNDERSTAND THE RELATIONSHIP, INFLUENCE OF MARKETING MIX ON CUSTOMER SATISFACTION IS STUDIED ON ONLINE SHOPPING OF PHARMACUETICAL PRODUCTS. The Indian pharma industry is on a good growth path and is likely to be in the top 10 global markets in value term by 2020, according to the PwC – CII report titled “India Pharma Inc: Gearing up for the next level of growth”. With increase in the use of internet , every things become digital or online . pharma products are now also available on line . The aim of this paper is to find develop the marketing mix for online shopping of pharmaceutical products. To study the perception and find the reason of consumer to refrain from shopping the online pharmaceutical products .lastly to identify the age, income ,occupation and education factors which motivate the consumer for buying online pharmaceutical products .
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