( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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MARKETING INFORMATION SYSTEM

    1 Author(s):  NILIMA PRAKASH

Vol -  2, Issue- 2 ,         Page(s) : 85 - 87  (2011 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

For the past 15 to 20 years, marketers have been talking about the need to develop systems to tie every aspect of marketing together from developing marketing communications to selling products and providing after sale customer service. In a perfect world, an MIS system would be created from the ground up and integrated with all of a business’s systems and processes. In such a world, every sale and lead could be traced back to the marketing effort that produced it. Also, every complaint or compliment would be tracked to the source. Skilled customer service personnel would quickly turn all negatives into positives, and skilled marketing communicators would create content that incorporated the testimonials.

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1. Kotler, P., (1988) Marketing Management: Analysis Planning and Control, Prentice-Hall p. 102.
2. Agnilar, F.. (1967) Scanning The Business Environment, Macmillan, New York, p.47.

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