( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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INFLUENCE OF BRANDED CLOTHING: A STUDY OF FEMALE SECTION OF THE SOCIETY

    2 Author(s):  MS. SHALLU , MS. SANGEETA GUPTA

Vol -  5, Issue- 1 ,         Page(s) : 102 - 119  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Present study mainly aims at exploring the various factors that influences female buying behavior and purchase decision branded and unbranded apparel in India and to identify the impact of brand building used by the sellers on consumer perception. This study consist apparel retailing market. The organized apparel retailing market in India has immense potential for growth. The impact of international as well domestic media on the attire habits is responsible for more and more Indians frequenting organized retail outlets for superior apparel brands than in the past.

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