( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON USE OF SOCIAL MEDIA IN POLITICAL CAMPAIGNING: A CASE STUDY OF INDIAN LOK SABHA ELECTION 2014

    1 Author(s):  KRISHN PAL SINGH

Vol -  5, Issue- 5 ,         Page(s) : 144 - 151  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Social media developing opportunities to politicians for connecting and managing relationship with new and prospect voters who are actively using this new medium. This paper is based on extensive literature review of previous research paper and reports. The main objective of the paper is to identifying social media promotional characteristics used by political parties and leaders for promoting their election campaign. After analyzing reports and election campaign of

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