( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CUSTOMERS PERCIPIENCE AT THE TIME OF SELECTING HOTEL

    2 Author(s):  DURGA RAJULU. V , DR. R.K. SAXENA

Vol -  2, Issue- 1 ,         Page(s) : 14 - 22  (2011 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Hotel as service sector has played an important role in most economies. This sector comprises a number of industries, of which accommodation is one of the largest (Yang, 2005). Hotels are an important part of the accommodation industry and have become one of the most competitive businesses in the world in recent years (Harrison & Enz, 2005). For example, lodging in the India was a $108 billion industry, with over 536,500 hotels and 4.1 million guestrooms in 2006 (The Hotel & Lodging Association, 2006). Recently, there has been an increased focus on the management and marketing of hotels (Reisinger, 2001). Hotels provide services that are different from tangible goods because hotel services are immediately consumed and require a people-intensive creation process (Harrison & Enz, 2005).

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