( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 59    Submit Your Rating     Cite This   Download        Certificate

MARKETING STRATEGIES DEVELOPING FACTORS.

    1 Author(s):  VIJAY LAKRA . MANU KOHLI . GUNJAN BUDHLANI

Vol -  7, Issue- 3 ,         Page(s) : 251 - 259  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

A corporate marketing strategy is a broad marketing plan that creates guidelines to be used throughout the company. Part of this strategy can include company branding and logos. Such a marketing plan is typically designed at the senior management level. The strategy filters down and is followed by all employees who market the company's brand, products, and services. Products and services that follow such a marketing strategy are usually easily identified by consumers as coming from that company.The focus of this study towards the rapid growing commpetion in corporate and how the competition should be face through different marketing strategies.

1. Baker, Michael The Strategic Marketing Plan Audit 2008. ISBN 1-902433-99-8. p.3 
2. Homburg, Christian; Sabine Kuester, Harley Krohmer (2009): Marketing Management - A Contemporary Perspective (1st ed.), London. 
3. Aaker, David Strategic Market Management 2008. ISBN 978-0-470-05623-3. 
4. Aaker, David Strategic Market Management 2008. ISBN 978-0-470-05623-3
5. Baker, Michael The Strategic Marketing Plan Audit 2008 ISBN 1-902433-99-8. p. 27
6. shaw, E. (2012). "Marketing strategy: From the origin of the concept to the development of a conceptual framework."Journal of Historical Research in Marketing, 4(1), 30–55. doi:10.1108/17557501211195055
7. Wikipedia
8. http://www.inc.com/murray-newlands/15-marketing-strategies-that-inspire-strategic-thinkers.html
9. http://cultbranding.com/ceo/52-types-of-marketing-strategies/
10. http://smallbusiness.chron.com/corporate-strategy-vs-marketing-strategy-63753.html

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details