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INDIGENOUS FESTIVALS AS TOURISM ATTRACTIONS:

    1 Author(s):  DR.A.RAGHU

Vol -  7, Issue- 4 ,         Page(s) : 149 - 155  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Abstract. Native festivals are considered as important tourism attractions. This concept has gained commercial importance. The promotion of these festivals offers excellent economic benefits for local communities. It presents challenges, especially in terms of maintaining the integrity of the celebration and rituals associated with the festival of indigenous communities. This paper explores emerging issues related to the planning and management of these Native festivals, concerns about authenticity and considerations related to cross-cultural relationships between the hosts and the guests are critically analyzed.

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