( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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LITERATURE, MEDIA AND SOCIETY

    2 Author(s):  DR.G.KONDALA RAO . P. VIJAYA LAKSHMI,

Vol -  7, Issue- 6 ,         Page(s) : 239 - 243  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Literature is mirror of society.. Literature, as part of a larger cultural body, is both instructive and entertaining, and has the power to facilitate personal understanding and encourage social cohesion. Literature has had a major impact on the development of society. It has shaped civilisations, changed political systems and exposed injustice. Literature gives us a detailed preview of human experiences, allowing us to connect on basic levels of desire and emotion. However, just as it has constructed societies, the writings and works of certain authors have degraded societies to their most primitive form. While Literature influences society slowly , the impact of Media on society is little fast and at times, instantaneous . This paper explores the influence of literature and media on society at large and also discusses the relation among literature, media and society. How far literature and media are beneficial to society is a million dollar question. this paper explores this issue.

1. McLuhan Marshall,  editor,  Gordon, W.Terence 'Understanding Media: The Extensions of Man' (Paperback) , published 1964
2. McLuhan, Marshall, Fiore Quentin,  The Medium is the Massage (Paperback) published by Penguin books 1967
3. Jenkins Henry, Convergence Culture: Where Old and New Media Collide (Hardcover)  published 2006 
4. Chomsky Noam,  Herman Edward S., "Manufacturing Consent: The Political Economy of the Mass Media" (Paperback) published in the year 1988.
5. Manovich Lev,  The Language of New Media (Paperback) published in the year 2001

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