( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CUSTOMERS’ ATTITUDE TOWARDS SOCIAL MEDIA MARKETING

    1 Author(s):  D.SRINIVAS

Vol -  5, Issue- 1 ,         Page(s) : 602 - 608  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The usage of Social Media is increasing exponentially to satisfy the social needs of internet users, at the same time it has also increased the opportunities for corporate to market their products & services in a personalized way. The past record shows that social media has contributed significantly in changing the perception of customers in buying process. Organizations can‘t ignore the growing importance of social networking sites on the buying behavior of customers.

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