( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A COMPARATIVE STUDY OF THE PROMISE AND REALITY OF COMMUNITY RADIO WRT THE AWARENESS AND SOCIO ECONOMIC CHANGE IN HIMACHAL PRADESH AND PUNJAB

    1 Author(s):  MAHENDER SINGH

Vol -  7, Issue- 11 ,         Page(s) : 351 - 357  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Radio broadcast can provide real-time information, broadcasted 24 hours a day to provide the most recent updates to listeners. Stations have the ability to reach across borders and become a source of information where reliable news is scarce. When access to the internet is blocked and phone lines are cut, people can still search the airwaves for trustworthy sources. Even electricity is not a necessity for battery operated and hand-cranked radios. In such a diverse country, we are still following a single and conventional broadcasting system that caters to a huge population of 1,210,854,977(census2011).The information and entertainment needs of many of these people have been tried to be fulfilled with only two broadcasters: All India Radio and Doordarshan which for long run 15 channels. There are hundreds of private broadcasters at present which do not cater to the public needs of information as well as entertainment but their own business interests which is very much obvious. All these media are working on the notion that broadcasting covers a wide geographical area as well as a large population at any given time.

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