The process of decision making of buyers purchasing organic food products is influenced by several elements. With agricultural base in India, the goal of this paper was to investigate consumer preferences and perceptions with respect to organic food products in India. Consumers want to purchase organic food products on account of their recognition that the organic food products are safe and healthy, environment friendly and nutritious. This paper uncovers the determinants of buyer inclination towards natural food products who purchase through online. From this study, it is seen that the customers like to purchase organic food products, there are different components affecting the perception including demographic characteristics of the buyers. This study can be incorporated to actualize the different showcasing procedures by the marketers and different elements affecting the inclination of the online purchasers in the different strata of the society.