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Volume -1 Issue - 2
Month [Year] -- [2010]
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   No of Download : 19    Submit Your Rating     Cite This       Full Article
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A value-based marketing strategy is defined as the set of coherent decisions about the firm s approach to the market, which aims to maximise shareholder value. The decisions concern the choice of customers the business will seek to serve, how it will meet their needs, how it will create a sustainable competitive advantage, and the resources it will commit to these markets. Marketing is at the heart of the strategy for creating long-term shareholder value. Without an outstanding competence in marketing, shareholder value becomes merely an accounting tool focusing on short-run profitability and cash flow.

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   No of Download : 11    Submit Your Rating     Cite This       Full Article
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The recession has hit consumers and retailers alike. Consumers are steering clear of spending and retail sales are falling as a result. A large number of retailers around the globe are suffering as a result of low consumer confidence; even to the point of bankruptcy in some cases. Heavy discounting is a way of maintaining footfall, but falling retail prices have a negative effect on the economy, causing further financial uncertainty. Retail sales are not expected to improve before 2010; but it is not all bad news as some retailers are thriving in the downturn.

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   No of Download : 28    Submit Your Rating     Cite This       Full Article
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Urbanization is one of the major phenomena of modern times and the use of urban land is a major field of research for various academic disciplines. The classical studies of Burgess, Hoyt, Ullman, Garrison, Harris and Nelson have laid down conceptual foundations of this field of study. The classical concentric zone model proposed by the sociologist, Burgess (1925), is based largely on his studies of the Chicago city region. He stated that land used within the city of Chicago was organised into zones which had their own distinct features, and were used for different purposes.

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   No of Download : 18    Submit Your Rating     Cite This       Full Article
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Bacteriocins are antimicrobial peptides and proteins which are produced by bacteria. The activity of those that are secreted by lactic acid bacteria is generally related to the formation of pores in the cytoplasmic membrane of their target organisms, eventually leading to cell death. This report addresses the initial steps involved in the mode of action of class lla bacteriocins which share a highly conserved N-terminal 'YGIMGV motif. We report the complete primary amino acid sequence of mundticin, a novel class lla bacteriocin of 43 amino acids (Mr 4287.2), produced by Enterococcus mundtii. This bacteriocin was demonstrated to permeate the cytoplasmic membrane of sensitive organisms. Furthermore, we have used mundticin as a prototype of class lla bacteriocins to study the initial steps involved in the pore-forming activity of these compounds by computer modeling. A three-dimensional representation of the molecular hydrophobicity potential around lipid-associating helices revealed an asymmetric distribution of hydrophobic residues along the axis of an a-helix in the central region of mundticin, and the same was found for homologous class lla bacteriocins. The predicted angle of insertion of these a-helical regions in a simulated hydrophobic-hydrophilic interface varied from 30 to 50°. Based on these predictions, we believe that the oblique orientation of these regions in bacteriocins results in the destabilization of the phospholipid bilayer and may facilitate the insertion and/or aggregation of monomers into functional pores in the cytoplasmic membrane.

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   No of Download : 29    Submit Your Rating     Cite This       Full Article
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The law has far-reaching effects on society in general, and the behavior of corporate employees can have significant impacts on the law itself. Unethical behavior by corporate executives and employees can result in larger and more restrictive bodies of law, which can hamper entrepreneurs' ability to grow new businesses in the future. Ethical behavior in the corporate world can prevent the law from stepping in and introducing regulation to replace simple human trust, which is why a range of industries maintain self-regulatory bodies to police their own members without the law getting involved.

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   No of Download : 8    Submit Your Rating     Cite This       Full Article
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Considering the numerous advantages that are desirable from education, no amount of resources expended on it can be described as too much. Thus parents and guardian send their children and wards to secondary schools to acquire relevant educational skills, knowledge and good morals so as to be useful to themselves and society.

   No of Download : 13    Submit Your Rating     Cite This       Full Article
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India is a newly industrialised country, it has a long history of collaboration with several countries and is considered one of the leaders of the developing world along with China, Brazil, Russia and South Africa (the BRICS countries). India was one of the founding members of several international organisations, most notably the United Nations, the Asian Development Bank, G20 industrial nations and the founder of the Non-aligned movement. India has also played an important and influential role in other international organisations like East Asia Summit World Trade Organisation, International Monetary Fund (IMF), and IBSA Dialogue Forum. Regionally, India is a part of SAARC and BIMSTEC. India has taken part in several UN peacekeeping missions and in 2007, it was the second-largest troop contributor to the United Nations. India is currently seeking a permanent seat in the UN Security Council, along with the G4 nations.

   No of Download : 6    Submit Your Rating     Cite This       Full Article
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Abstract : There are many New Religious organizations in India, at present. Some of these organizations also have followers in abroad. Hare Krishna Sampradaya (ISKCON), Chinmoy Mission, Ananda Marga, Siddha Yoga of Swami Muktananda,Yoga Vedanta Seva Samiti of Asaram Bapu. Sahaj Yoga of Nirmala Mata, Panduranga Shastris’Swadhyaya Movement, etc. are some of the examples of New Religious Organizations in India.The Principles, Philosophy, Chief Deity, Joining procedures of the followers, types & procedures of sacrament, etc are different & the impacts of all these on the followers & other members of the society are also different. One can make the study of these organizations by many angles with applying the various theories. One may apply a single theory to study the specific organizations or a combination of related theories.

   No of Download : 18    Submit Your Rating     Cite This       Full Article
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In many cases, however, teachers do not make use of the potential of ICT to facilitate differentiation and provide education which optimally fits the characteristics of the pupils. This subscribes to the statement that ICT is often integrated in current teaching practice, instead of making use of the extra potential. With regard to the teacher’s workload, a substantial group of ICT-using teachers in the case-study schools thinks using ICT does not lead to major differences, as compared to a situation without ICT use. Of course , the teachers’ views with regard to the impact of ICT on their workload may be influenced by the way they are actually using ICT, by their skills with regard to the use of ICT, and by their amount of experience with ICT.

   No of Download : 11    Submit Your Rating     Cite This       Full Article
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This paper examined that the gender based rural wage employment and it is various dimensions focus on rural wage employment covering various dimensions including the organized and unorganized employment, skilled and unskilled employment and increasing casulization of labour. The researcher looked at non-farm livelihoods in general in the rural areas. The evaluated results lead to conclude the informal economy represents the main source of employment creation and income generation for the labour force in rural areas.

   No of Download : 23    Submit Your Rating     Cite This       Full Article
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In the Indian modern country is fast emerging as a global power but for half of its population, the women across the country, struggle to live life with dignity continues. Women, irrespective of their class, caste and educational status, are not safe In the modern society women have been the victims of exploitations since long time in different fields in their life both physically, socially, mentally and economically. There are several causes of sexual as well as moral abuse which are very often highlighted by the media in Indian modern society, and a lot of those also remain unexplored. Although, such violence against women, sexual harassment, and exploitation to women is not of recent origin, its trace is found in the history of ancient India. Women are facing problems in every sphere of life whether employment, access to health care or property rights. India is fast developing but women's in India continue to be discriminated.

   No of Download : 7    Submit Your Rating     Cite This       Full Article
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It would be difficult to gauge the depth of the crisis that had afflicted the Russian Federation and former Soviet Republics from 1985 onwards, intensifying in early post- Soviet era. This period which witnessed the disintegration of Soviet Union, fall of Communism, a troubled transition to a more pluralistic political system and a market economy akin to early capitalism, has been interpreted as nothing short of a ‘second Russian revolution’. These efforts at reform, restructuring and formation of a new political order had implications for women affecting all aspects of her life, including her role and statusat home and in society during transition and early post-Soviet Russia. Social status of a woman simply means the position she wields in a society, group and family-this is a subject of scrutiny during the period under review.

   No of Download : 8    Submit Your Rating     Cite This       Full Article
Abstract

उदीयमान भारतीय समाज में मानव मूल्यों के संकट की स्थिति भी चुनौती के रूप में दस्तक दे रही हैं सामाजिक जीवन में समरसता के स्थान पर विघटन की स्थिति जन्म ले रही है। जिसके कारण निर्धनों व निर्बलों का शोषण वर्चस्व वाले लोगों के द्वारा निरंतर बढ़ता जा रहा है।

   No of Download : 12    Submit Your Rating     Cite This       Full Article
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This paper attempts to look at the production of Knowledge, its transmission and fashioning of intellectual community in Mughal North India. In Mughal India, like in the Central Islamic Lands, Madaris were institutions of higher learning where education was organized and imparted in a broader Islamic framework. Ulema, who considered themselves as the custodians of learning, played central role in the production and transmission of knowledge. In Medieval India, the world of learning became a complex religio-political system, packed with tension and conflict as a result of constant ramifications in intellectual system by the scholars of variegated persuasions, and interface with the state

   No of Download : 12    Submit Your Rating     Cite This       Full Article
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Urdu poetic tradition and the liberal attitude of poets such as Amir Khusrau, Quli Qutub Shah, Mir, Sauda, Nazir down to Iqbal further strengthens the case for the existence of a composite popular culture that seems to have been fairly inclusive of a variety of religious perspectives. Implicit in the detailed treatment of Nanak in Nazir Akbarabadi’s poetical works, as also in the compositions of Allama Iqbal,

   No of Download : 19    Submit Your Rating     Cite This       Full Article
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The prime objective of the present paper is to study the educational philosophy of Dr.Ambedkar. Further the paper analyses the implications of his philosophy in the present scenario. His philosophy has great idea for practical fulfillment and these ideas have the relevance to modern society. In the end I will conclude by sharing my personal views on the particular subject.

   No of Download : 10    Submit Your Rating     Cite This       Full Article
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Decision making in policy analysis tends to clarify the approach to the study of international politics and explains why means} states behave the way they behave within the international arena. However, within the look for higher cognitive process, there square measure actors concerned within which one amongst the actors is that the state forms. • “National bureaucracies are at the guts of policy analysis” (Steve Smith, 2008). Interpretation of terms • policy may be a strategy or combination of ways fastidiously developed by one state for maintaining relationship with alternative states and non state actors for defense and promotion of national interests. Interpretation of terms • Foreign policy is a strategy or combination of strategies carefully formulated by one state for maintaining relationship with other states and non state actors for protection and promotion of national interests.

   No of Download : 25    Submit Your Rating     Cite This       Full Article
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Trafficking of children is worldwide phenomenon affecting large numbers of boys and girls every day. Trafficking violates a child’s right to grow up in a family environment and exposes him or her to a range of dangers, including violence and sexual abuse. The welfare of a nation depends on the welfare and well-being of the children of that nation and therefore, they require special protection and attention of the society and the State has an obligation towards its children to look after them. In India, practically, the extent of child prostitution, child pornography and immoral trafficking of child has become a matter of serious concern today, in spite of various plans, actions, and legislative enactment’s etc. Unfortunately, India is one of the leading participants in this horrendous crime mushrooming in different corners of the society. Particularly, the extent of trafficking in women and girl children has reached alarming proportions.

   No of Download : 32    Submit Your Rating     Cite This       Full Article
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This significant examination is a published rendition of Ryuichi Hotta's doctoral thesis (Glasgow, 2005). It speaks to a meticulously close analysis of ostensible plural structures in 247 scribal writings, primarily replicated between the second 50% of the twelfth and the main portion of the fourteenth hundreds of years; 134 of these were looked electronically obligingness of pre-distribution access to the labeled writings arranged by the Linguistic Atlas of Early Middle English task, and the book in this way remains as one of the principal published examinations to draw widely on LAEME information. Following introductory areas reviewing past grant and investigating the Germanic foundation, the centerpiece of the book is its introduction of its broad informational collection. For each of his writings, Hotta has gathered the 'regular case plural types of prototypical things that happen outside rhyming positions' (p. 40), and orders each one of these structures as indicated by the sexual orientation and plural sort of its Old English predecessor and subsequently the progressions it has experienced by early Middle English.

   No of Download : 30    Submit Your Rating     Cite This       Full Article
Abstract