Find Below Articles Published in
Volume -5 Issue - 6
Month [Year] -- June [2014]
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   No of Download : 19    Submit Your Rating     Cite This       Full Article
Abstract

संस्कृत में परम्परा शब्द की व्युत्पत्ति ;परम$पृ$अचद्ध परम पिप£त इति परम्परा बतलाई है। ‘पृ’ धतु का अर्थ पालन करना और पूर्ण करना और ‘अच’ प्रत्यय का अर्थ होता है कत्र्ता अतः परम्परा का सामूहिक अर्थ हुआ उत्कृष्ट का पालन करने वाला और इसका सामान्य अर्थ होगा - ‘एक के बाद दूसरा’। परम्परा शब्द उत्कृष्ट सबसे अतिगूढ़ आदि अर्थों में प्रयुक्त होता है।

   No of Download : 106    Submit Your Rating     Cite This       Full Article
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This article aims to explore the importance of Work life balance for working women in India. The importance of Work life balance is more in Indian society as compare to other, as in Indian culture the prime function of women is to take care of family members and household chores while man is the bread earner. So a working woman has to play dual role. As a result she has to balance her work life and personal life. Realizing its importance companies have started some policies to help working woman. This article also explains strategies to tackle work life imbalance. Researches have shown that those employees who were more favourable toward their organization’s efforts to support work-life balance also indicated a much lower intent to leave the organization, greater pride in their organization, a willingness to recommend it as a place to work and higher overall job satisfaction.

   No of Download : 55    Submit Your Rating     Cite This       Full Article
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Over the past two decades, Corporate Social Responsibility (CSR) has been a growth area in managerial practice and academic consideration, as companies pursue the strategy to advance their corporate reputation and goals. A popular CSR activity for many companies has been to enter into social alliance partnerships with Non-profit organizations. This research paper moves around developing an understanding about the corporate social responsibility (CSR), delving into its concept and finding out its scope taking the case study of the Sahara India Pariwar under Mr. Subrata Roy who has exemplified the sense of responsibility towards the upliftment of common masses and protection of the environment and development of the nation.

   No of Download : 20    Submit Your Rating     Cite This       Full Article
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Intense competition and demanding customers have made it necessary for companies to develop new marketing strategies to gain deeper insights of customers. This has lead to the development of customer relationship management. The purpose of this paper is to integrate the current research in customer relationship management. The conceptual issues and the factors underlying customer relationship management have been explored to understand its role in dual creation of value for firm as well as for firms. Its applications in terms of profitable customer acquisition and retention along with the factors moderating its implementation have also been discussed. Finally, the potential pitfalls and unknowns are discussed along with its future prospects.

   No of Download : 46    Submit Your Rating     Cite This       Full Article
Abstract

विवाह जनांकिकी विश्लेषण का एक प्रमुख विषय है, प्रजननता का आधार विवाह है या यू कहा जाये कि विवाह पुनरूत्पादन का कारण है। विवाह प्रत्येक समाज की एक सामान्य एवं स्वाभांविक घटना है। यही कारण है कि यह प्राचीन जनजातियों से लेकर अति आधुनिक समाजों, सभी में किसी न किसी रूप में पाया जाता है।

   No of Download : 29    Submit Your Rating     Cite This       Full Article
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Employee engagement has direct impact on the employee’s productivity. The paper aims at finding employee engagement in companies of northern India. Further correlation between employee engagement and related indices as employee satisfaction, performance, turnover and absenteeism was also investigated. In this study 240 employees from six companies were enrolled. As a part of research plan, participants had to respond to same questionnaire twice. After first event of data collection (referred pre test), the companies were made compliant to 17 selected issues pertaining to safety, comfort, working conditions of employees, organizational set up etc.. Then a lay off period of six months was observed, after which the same participants responded to the same questionnaire (referred post test). It was found that degree of employee engagement was significantly high inpost test conditions.

   No of Download : 43    Submit Your Rating     Cite This       Full Article
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This article titled “Importance of Ghats in Sraddha rituals” will look at various aspects of how and why Ghats emerged as important part of ritual activity during early medieval time period in India. It emerged as the characteristic features of this time period and was continued in the subsequent time periods. Even today Ghats play important roles in Hindu tradition. It is perceived that after taking bath in holy waters on Ghats one becomes ready for performing rites of all sorts. Also by taking dips in waters on Ghats, one gets rid of all kinds of sins and gets exempted from the effects of pollution. In this article i would discuss particularly about the kind of role Ghats played in Sraddha rituals. My sources that include literary texts, basically Puranas and few inscriptions provided me with different kinds of informations related to this topic.

   No of Download : 39    Submit Your Rating     Cite This       Full Article
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A diaspora is dispersion or scattered population of a common origin in a smaller geographic area. Diaspora can also be referred to the movement of the population who has left their original homeland. Diaspora has come to refer particularly to historical mass dispersions unwillingly, such as the expulsion of Jews from Europe, the African Trans-Atlantic slave trade, the Meskhetian Turks in 1945, the southern Chinese during the coolie slave trade, or the century-long exile of the Messenias under Spartan rule, low cost labour in the form of slaves from pre- independent India. However, these days the term has its wider meaning. Diaspora can be dispersion willing or unwillingly.

   No of Download : 1220    Submit Your Rating     Cite This       Full Article
Abstract

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers'''' marketing tactics. It is a partnership between two sides - the advertisers, whose goal is to promote their products, and the publishers who are owners of online platforms (affiliates). The affiliate commits to promote the advertiser''''s product or service through a link or a banner ad placed on their website. With the help of existing literature and data sources, this paper attempts to highlight basics of affiliate marketing by determining what exactly is affiliate marketing and how does it works with various examples available in India, with their referral payout structure. The paper suggests that the future of affiliate marketing is to a greater extent affected by the consumer’s perception of affiliate program usefulness and control over it. Therefore in affiliate marketing, the biggest challenge is to get traffic to their website, and then getting them to click on affiliates’ links.

   No of Download : 44    Submit Your Rating     Cite This       Full Article
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Risk Management is application of proactive strategy to plan, lead, organize, and control the wide variety of risks that are woven in the fabric of an organization in its daily and long-term functioning. Risk management is an activity which integrates identification, assessment and /or measurement, developing strategies to manage it, and mitigation of it using managerial resources. Present paper is an attempt to identify the risks faced by the Banking Industry and technique employed for risk management. This paper also examines different techniques adopted by Banking Industry for risk management. It also dwells on various techniques in vogue in Banking Industry such as Gap Analysis, Risk Rating Model, Value at Risk, Loan Review Mechanism, Risk Adjusted Rate of Return on Capital etc., for reducing and mitigating risks. Finally it has been concluded that Banks must take calculated risks, exercising caution and anticipating changes that may happen due to political, natural and manmade disturbances.

   No of Download : 33    Submit Your Rating     Cite This       Full Article
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The teachers in 21st century will have to deal with a world quantitatively different from that of 20th century in respect of pedagogical and technological advancement. It is high time to introduce ICT based application and methodologies during the teacher training. Through ICT education it will help access online professional learning, analyze, plan and implement changes in their teaching approach. This article presents a quantitative study on gender differences in attitudes toward the usage of Information Technology (IT) related tools and applications. The study was conducted at with 50 student teachers. They were each presented with a questionnaire to relate their attitudes toward IT.

   No of Download : 42    Submit Your Rating     Cite This       Full Article
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Education is, since long, hailed as a lever of social change. More than the children in towns and cities, those counterparts who live in rural and tribal pockets of the country suffer most from the handicap of being unable to get enrolled to the school and even after that to remain there till the completion of schooling. Decentralization of planning and governance was expected to herald a new wave of change in the general administrative and political systems that work for bringing about rural (and tribal and urban development). The last few years have seen the intervention by a multitude of agencies and schemes to give a face lift to rural education. This paper highlights some of the critical factors operative in rendering education inaccessible to rural children, in particular from the SC, ST and Minority communities.

   No of Download : 21    Submit Your Rating     Cite This       Full Article
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Dalit literature fights for purgation of defiled social system. It deals not only with the themes of marginality and resistance but also explains about the Marxist changes influencing their condition. It is a living, breathing literary movement that is intent on establishing itself as an integral part of the field of Indian literature. Dalit literature protests against all forms of exploitation based on class, race, caste or occupation. It has not been recognized as a literature till 1970 but now its name is being heard all around the world. It has made the people to think against the exploitation and suppression.

   No of Download : 18    Submit Your Rating     Cite This       Full Article
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A nation’s constitution is more than an organic act establishing governmental authorities and competencies :the constitution also guarantees to its citizens fundamental rights such as right to life which includes the right to clean and healthy environment. With increasing environmental awareness in recent decades, the environment has become a higher political priority, and many constitutions now expressly guarantee “right to a healthy environment,” as well as a procedural rights necessary to implement and enforce the substantive rights granted. This increased awareness has also led courts around the world to increasingly interpret the near –universal provision of “right to life” as implying the right to a healthy environment in which to live that life.

   No of Download : 33    Submit Your Rating     Cite This       Full Article
Abstract

Enzymes allow many chemical reactions to occur within the homeostasis constraints of a living system. Enzymes function as organic catalysts. A catalyst is a chemical involved in, but not changed by, a chemical reaction. Many enzymes function by lowering the activation energy of reactions. By bringing the reactants closer together, chemical bonds may be weakened and reactions will proceed faster than without the catalyst. Enzymes can act rapidly, as in the case of carbonic anhydrase (enzymes typically end in the -ase suffix), which causes the chemicals to react 107 times faster than without the enzyme present. Carbonic anhydrase speeds up the transfer of carbon dioxide from cells to the blood. There are over 2000 known enzymes, each of which is involved with one specific chemical reaction. Enzymes are substrate specific. The enzyme peptidase (which breaks peptide bonds in proteins) will not work on starch (which is broken down by human-produced amylase in the mouth). Enzymes are proteins. The functioning of the enzyme is determined by the shape of the protein. The arrangement of molecules on the enzyme produces an area known as the active site within which the specific substrate(s) will "fit". It recognizes, confines and orients the substrate in a particular direction.

   No of Download : 83    Submit Your Rating     Cite This       Full Article
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21st Century is the century of technology .Technology which is used in all aspects of life. Information and communication Technologies are potentially powerful tool for extending educational opportunities.ICT plays very important role in the development of knowledge. ICT has changed the teaching and learning process. Today Education has become student centered due to ICT. The present article is an attempt to study the significance of ICT in teaching and learning process and its applicability and acceptance in teaching and learning process.ICT has changed the traditional methods in teaching and learning process and introduced new methods which are effective and useful for students. In coming days the collaboration of ICT with teaching and learning process will be stronger. In the field of education and research, ICT will be adopted easily by the educational practitioners.

   No of Download : 33    Submit Your Rating     Cite This       Full Article
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The current study attempted to trace the development of the Manipuri Dance from a historical perspective. The origin of Manipuri Dance which is interwoven by various social and cultural values can be traced back to early period of history which again had linked to mythology of excellent metaphysical stories. Further, the paper also discusses on the role of artists. It is to be noted that when artists only in accordance with their benefactors and for earning income only in business motives, it is an unruly act of defaming the innate values of the art. Just to reap the rightmost fruits of any art, the artist has the responsibility of obeying the required qualities of being a true artist. An artist has to know the inner beauty that only refined persons can feel of the particular art and for dance it is the first and foremost task of any dancer. With the understanding of the underlying intrinsic value of the art, an artist then can begin to learn vibrant facets of the art by keeping in touch with the teachers who can impart them the in-depth education of the particular art. Next to it, the artist is to begin with his/her strong will power to take up stern practice by applying best of his/her knowledge earned.

   No of Download : 44    Submit Your Rating     Cite This       Full Article
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Cloud computing is a new technology model for IT services which many businesses and organizations are adopting. It allows them to avoid locally hosting multiple servers and equipment and constantly dealing with hardware failure, software installs, upgrades and compatibility issues. For many organizations, cloud computing can simplify processes and save time and money. This article defines cloud computing and shows how it is different from other types of computing. It also discusses how cloud computing solutions could be beneficial to libraries in three basic areas: technology, data and community.

   No of Download : 24    Submit Your Rating     Cite This       Full Article
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The study was conducted in readymade garment manufacturing units. These garment industries are providing employment to persons. The investigation was done by a questionnaire survey and by observations in the workplace. It is revealed that majority of 49.0 per cent men and 36.3 per cent women get injured with needles. Whereas 21.8 percent male and 29.0 per cent female get injured by scissors during cutting at workplace.

   No of Download : 28    Submit Your Rating     Cite This       Full Article
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Abstract: Gender diversity on Board of Directors is need of the hour. Women on Board play a vital role in Corporate Governance. A company to be governed in best interest of its stakeholders needs more representative Board. With the implementation of Companies Act 2013 and amendments to listing agreement of SEBI, it will become mandatory from October 1, 2014 for all the listed companies, to have at least one woman Director on Board. In the light of these developments the paper studies current scenario - the number of women Directors on Board of Top 20 Indian Companies (Forbes 2000) as in July 2014 and compares it with scenario last year. We have found that 40% of top 20 companies do not have even 1 woman Director on Board which is more or less similar to last year, maximum number of Women Directors is Independent and most of the Women Directors are members of Board committee formed as per Corporate Governance norms. We have tabulated our findings and tried to explain current scenario.

   No of Download : 37    Submit Your Rating     Cite This       Full Article
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Spirituality is built on detailed knowledge about this conscient entity, the soul, about its various states and levels and also of various forms of its manifestations such as thought, judgement, memory, belief, learning, outlook, attitudes, sanskaras, etc. Spirituality gives us purity and harmonious personality. The awareness of being a soul gives one the consciousness of a new (spiritual) relationship with others. It gives one new understanding of the law of karma and results in changing of attitudes and sanskaras. The nature and meaning of work are undergoing a profound evolution. The new management function will be helping people unleash and express their full creative spirit. The article looks at organizations in which emphasis is on spiritual awareness training and its impact on work productivity.

   No of Download : 75    Submit Your Rating     Cite This       Full Article
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To a great extent this beautiful quote will help the readers to understand the real approach of this paper. Since a long time beauty has been a demanding subject for writing. Every person/society/culture has its own views on the concept of beauty. Sometimes it becomes the subject of debate for both; As Men are to football as women are to their looks; Men mostly attempt to have a desire to be in shape for athletics, while women do it for everyday life. On the other hand beauty is considered to be in the eyes of beholder but society and environment can change the standards of what is viewed as beauty. In Afro-American culture this racialised beauty has very devastating effects in the lives and relations of the people. Toni Morrison’s The Bluest Eye is a very famous book which has this sort of beauty as its theme. Toni Morrison, one of the major literary figures in contemporary Afro-American fiction, was awarded the Nobel Prize for her outstanding contribution to English literature.

   No of Download : 14    Submit Your Rating     Cite This       Full Article
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Ethics, morality and governance are the set of rules, regulations and bye laws are the frame work for ensuring truth and fairness in all the activities performed. Ethics and Morality are inter and intra disciplinary principles judging the behaviour and conduct of people in personal and professional environment. Corporate governance, the principle judging the conduct in the professional environment justifies the code of conduct for authority, accountability and responsibility towards various interested groups, hence Corporate Governance as a law should be set as a system driven activity rather than people oriented Act.

   No of Download : 26    Submit Your Rating     Cite This       Full Article
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Media, which is a way for communicating information from person to person, is a very important part of the modern society. The freedom of thought and expression, and the freedom of the press are not only valuable freedoms in themselves but are basic to a democratic form of Government which proceeds on the theory that problems of the Government can be solved by the free exchange of thought and by public discussion of the various issues facing the nation. Recognizing the importance of the dissemination of information and of the role of the press/media in the process, most countries including India, have accepted the freedom of speech and expression, which includes the freedom of the press/media as an important constitutional right. The freedom is guaranteed not only by the constitution of various countries but also by several international instruments, such as Universal Declaration of Human Rights 1948, European Convention on Human Rights and fundamental freedoms, International Covenant on Civil and Political Rights etc.

   No of Download : 15    Submit Your Rating     Cite This       Full Article
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Pranayama means a pause in the movement of breath. In the Sutras the word Prana arises by itself only once and the wording of Sutras is so clear that by no stretch of belief can the word Prana there be taken to pass on to anything aspect breath. In addition to this the word Prana occurs twice in the sutras every time being multifaceted with the word Ayama. Here again the wording of the original author, Patanjali is very understandable. He positively refers to respiratory moments. The most important commentators Patanjali’s Sutras have invariable explained Prana to mean breath.

   No of Download : 20    Submit Your Rating     Cite This       Full Article
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INTRODUCTION The 5M’s in Production are Men, Material,Machine,Mission and Money.Of all these factors people or Human resource is the vital and the most essential factor in the organization and all other factors of production revolve around the same. People are the real assests of an organization. If treated well, they can take organization to commanding heights. Two plus two could be four or even ten. Organisation are,generally, driven by a set of predetermined goals. They employ physical, financial and human resource in order to achieve the goals. These goals have no meaning unless people understand the underlying philosophy , translate them into concrete actions plans and put their heart while realizing the targets. Management of ‘ human factor ‘ for an organization is the key issue. In 1969 Len Nadler firstly introduced the concept of Human Resource Development at American Society for Training and Development In United States Of America. The concept was popularized in India in late 70’s. In 1975 Larsen and Turbo introduced the concept of Human Resource Development. Good HRD requires well –structured function, appropriately indentified HRD systems,and competent staff to implement and Facilitate the change process.

   No of Download : 26    Submit Your Rating     Cite This       Full Article
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The present study was undertaken to investigate into the antecedent of depression among children with special reference to certain personality factors, which include Decisiveness, Responsibility, Emotional stability, Masculinity, Friendliness, Heterosexuality, Ego-strength, Curiosity, and Dominance.400 children were taken as a sample for the study by incidental-cum purposive sampling method. it was hypothesized that there would be significant relationship between personality characteristics and amount of depression. Research tool: Personal data blank, Manifest depression inventory,( Jamuar, 1986),Differential personality scale.( Sinha & Singh scale) was used and t-test was applied for the result analysis. Six hypotheses were confirmed and three hypotheses were rejected.

   No of Download : 36    Submit Your Rating     Cite This       Full Article
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Agriculture including allied activities, accounted for 14.5 per cent of gross domestic product (GDP) at 2004-05 prices, in 2010-11 as compared to 14.7 per cent in 2009-10 and 46.3 per cent in 1970-71. For the modernization and to create competitiveness in agricultural sector credit is an important input. Since independence Government of India (GOI) has been taken various measures to institutionalize the agricultural credit. The flow of credit to agriculture sector was not increased as expected by policy maker in Ninth FYP. In light of this, the GOI announced a ‘Comprehensive Policy on Agricultural Credit (CPAC)’ on 18 June 2004. Subsequently, the Union Budget for 2004-05 presented on 8 July 2004 proposed ‘Doubling of Agricultural Credit (DAC)’ in the remaining period of three years of the Tenth FYP i.e. during 2004-05, 2005-06 and 2006-07 over 2003-04 as the base year.

   No of Download : 12    Submit Your Rating     Cite This       Full Article
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Social work education is a blend of Theories and practices. It goes beyond the classroom. Through the field experience, students are expected, that they will demonstrate skills to bridge theory and practice. Collaborative efforts between the student, the field agency, and the MSW program are essential to successful learning. Social work students in field placements need specific training if they are to apply their knowledge of cross-cultural work effectively. Continuous Field Work Practice- enables the students to work two days a week in the field followed by one day supervision in college. Four dimensions of Social work such as activities conducted, process, application of theories and evaluation is important at field work.

   No of Download : 3    Submit Your Rating     Cite This       Full Article
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Retention is also accomplished by creating an environment in which employees can grow their careers. Companies know the importance of creating a work setting based on continuous learning. Each member of the Companies workforce has the potential to develop and advance into higher level positions by taking advantage of available training programs. Companies experience a lower turnover rate when focused on the selection process. Diligent screening and matching the best applicant with the appropriate position is important in gaining employee loyalty. Placing candidates in positions they are well qualified for sets them up for success.

   No of Download : 6    Submit Your Rating     Cite This       Full Article
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पृथ्वी हमें प्राकृतिक संसाधन उपलब्ध कराती है जिसे मानव अपने उपयोगी कार्र्यों के लिए प्रयोग करता है। इनमें से कुछ संसाधन को पुनर्नवीनीकृत नहीं किया जा सकता है, उदाहरणस्वरूप- खनिज ईंधन जिनका प्रकृति द्वारा जल्दी से निर्माण करना संभव नहीं है।पृथ्वी की भूपर्पटी से जीवाश्मीय ईंधन के भारी भंडार प्राप्त होते हैं। इनमें कोयला, पेट्रोलियम, प्राकृतिक गैस और मीथेन क्लेथरेट शामिल हैं। इन भंडारों का उपयोग ऊर्जा व रसायन उत्पादन के लिए किया जाता है। खनिज अयस्क पिंडों का निर्माण भी पृथ्वी की भूपर्पटी में ही होता है। पृथ्वी का बायोमंडल मानव के लिए उपयोगी कई जैविक उत्पादों का उत्पादन करता है। इनमें भोजन, लकड़ी, फार्मास्युटिकल्स, ऑक्सीजन इत्यादि शामिल हैं। भूमि आधारित पारिस्थिकीय प्रणाली मुख्य रूप से मृदा की ऊपरी परत और ताजा जल पर निर्भर करती है। दूसरी ओर महासागरीय पारिस्थितकीय प्रणाली भूमि से महासागरों में बहकर गये हुए पोषणीय तत्वों पर निर्भर करती है।

   No of Download : 11    Submit Your Rating     Cite This       Full Article
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This paper elaborates on how CSR is raising several aspects for the worthwhile consideration from various organizations. It’s no longer limited to the maximization of shareholder wealth and is rapidly integrating with the mainstream business operations. The understanding of CSR is deep-rooted to Indian ethos with several theoretical frameworks encompassing moral and strategic objectives. Governmental impetus on mandatory spending with adequate governance norms for CSR activities is only increasing it’s importance. Hopefully the above changes shall help in meeting the socio-economic objectives for both nation and organizations.

   No of Download : 14    Submit Your Rating     Cite This       Full Article
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This article is an endeavor to analyze microscopically to elucidate the position of ‘The Debilitated Congress in Colonial Punjab’. The Punjab was prosperous as five rivers (Sutlej, Ravi, Beas, Jhelum and Chenab) ran through the province. Punjab, lies between the Indus and the Ganges rivers. Most of the state has an alluvial plain which is irrigated by canals. The British Punjab constituted two thirteenth of the whole of the British Indian Empire which had total area nearly 2, 53,000 square miles. The position of the Punjab on the globe is at 29’30’’ N to 32’32’’ N latitude and 73’55 E to 76’50 E longitude.

   No of Download : 33    Submit Your Rating     Cite This       Full Article
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The purpose of the study was to assess the personality traits of U-19 male Cricket players from Delhi State, from the year 2011 to 2013, by applying simple random sampling a total of 40 Under-19 male cricket players (Batsman) were selected from Delhi state to act as subject for the study. The selected subjects have played DDCA under-19 state. The questionnaire of the selected 3 variables has been selected, constructed by Arun Kumar. Keeping in mind the feasibility aspect & importance of psychological aspect the following variables of personality have been selected for investigation: Commitment, Control and Challenge.