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SERVICE QUALITY AND ATTITUDINAL LOYALTY OF CUSTOMER’S PERCEPTION OF TWO MAJOR TELECOMMUNICATION COMPANIES IN JAMMU AND KASHMIR
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Author(s):
DR AJAZ AHMAD BHAT,MISBAH MEHRAJ,TAWSEEF HUSSAIN RATHER
Vol - 15, Issue- 2 ,
Page(s) : 236 - 248
(2024 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Intense competition and shifting loyalties in the jammu and Kashmir telecommunication sector are forcing companies to focus on service quality for increased customer satisfaction, customer loyalty, and organizational profitability.
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