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   No of Download : 10    Submit Your Rating     Cite This       Full Article

India got independence from the British rule after a long struggle. Uncountable Indians lost their life and there was destruction of property also to a great extent, in the struggle of freedom movement. After more than seven decades of India’s independence, the martyrs were remembered only on occasions like Independence Day, Republic Day, Gandhi Jayanti, etc. National journalism played a significant role in the freedom movement of India. There are innumerable facts on the contribution of journalism and mass media for the freedom movement which were stated in the paper.

   No of Download : 8    Submit Your Rating     Cite This       Full Article

The study seeks to identify internal audit practices and toassess the role of internal audit in quality health delivery at St. DominicOrthopaedic Hospital, Akwatia. The study documented and reviewed the internal audit practices of JOH. The research design used was a descriptive research approach which essentially presents and describes quantitatively identify internal audit practices at DOH. Questionnaires were designed and administered to internal audit staff and patients of DOH. The population of study is 30 internal audit staff and over 193 patients per day. For staff the purposive and random sampling method was used in selecting the sample size of 17 internal audit staff and for patients I used accidental and convenience method of 100 patients of DOH. From the study, it was found 17 respondents, 1 representing 5.9% strongly disagrees, 5 respondents representing 29.4% are neutral, 10 respondents representing 58.8 % agree, and the remaining 1 respondent representing 5.9 strongly agree. From this analysis, it can be concluded that, the current structure of internal audit promotes objectivity, consistency and, business understanding. Based on the findings, I recommended thatmanagement should continue to make sure that internal auditors are generally free from intervention in performing its duties without any interference. Furthermore management should make sure that internal audit activities, power and duties, and reporting lines of internal audit which are clearly defined in the internal audit charter/policy and the current structure of internal audit which have led to the promotion of objectivity, consistency and, business understanding are always improved so that, organization will continue to o achieved it goals.

   No of Download : 21    Submit Your Rating     Cite This       Full Article

प्रस्तुत लेख में संक्षेप से ट्टषियों वेफ मन्त्रा रचयितृत्ववाद पर विचार किया गया है। वेद तथा निरुक्त की साक्षी वेफ संदर्भ में ट्टषियों वेफ रचयितृत्व-पक्ष का खण्डन करवेफ द्रष्टृत्व-पक्ष की स्थापना की गई है। इसी संदर्भ में भारतीय परम्परा की मान्यता वेफ निदर्शन वेफ लिये ब्राह्मण, आरण्यक, उपनिषद, ध्र्मशास्त्रा तथा भाष्यकार की सि(ान्तरूप अवधरणाओं का भी अतिसंक्षेप से प्रस्पुफटन किया है। भारतीय परम्परा वेफ रूख का दिगदर्शन कराना भी निरुक्त तथा वेद की साक्षी वेफ लिये आवश्यक है।

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MUDRA started with the vision to be an integrated financial and support services provider par excellence benchmarked with global best practices and standards for the bottom of the pyramid universe for their comprehensive economic and social development in India considering the mission to create an inclusive, sustainable and value based entrepreneurial culture, in collaboration with our partner institutions in achieving economic success and financial security. MUDRA, in Hindi, means currency/capital. It is hoped that the currency/capital would become the key to the success of small enterprises.

   No of Download : 16    Submit Your Rating     Cite This       Full Article

Brand loyalty is undoubtedly one of the most sought after topic for marketers all around the world. In an era where the market is flooded with similar products from different brands having more or less similar functionalities, consumers are often spoilt for choices. In fact, in order to achieve a competitive advantage, marketers must harp mostly on consumer psychology so as to attract them and retain them for lifetime. Brand loyalty can be defined as the extent of consumer faithfulness towards a specific brand and this faithfulness is expressed through repeat purchases and other positive behaviors such as word of mouth advocacy, irrespective of the marketing pressures generated by the other competing brands (Kotler & Keller, 2006; Kotler, et al., 2008). Consumer brand loyalty and relationship model was first propounded by S Fournier (1998) wherein the relationship with brands was compared to human relations. This led to the development of the immensely popular BRQ scale (Fournier 1998). Since then, consumer brand relationships have been studied extensively with several new dimensions being added to the brand consumer relations. However, many conundrums do exist. This study aims to establish a model or construct that re-interprets the consumer brand relationship. A questionnaire has been developed on the basis of Brand Attributes (Based on 7Ps of marketing), Brand Differentiation, Brand Relevance, Brand Esteem, Brand Knowledge, Brand Experience, Brand Association, Brand Trust and Brand Salience. As the aim of the research is to subsequently investigate the impact of the aforementioned variables on Brand Loyalty, Loyalty has been kept as the outcome variable in the questionnaire. This questionnaire had been distributed among customers and the data was collected. The analysis had been done so as to examine the most significant factors affecting brand loyalty has been extracted and the efficiency of these factors either in isolation or in combination has been evaluated.

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