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QUICK COMMERCE : A BOON FOR CUSTOMERS AND BANE FOR INVESTORS
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Author(s):
DR. SANGEETA KAKAR
Vol - 15, Issue- 2 ,
Page(s) : 249 - 258
(2024 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Quick Commerce, commonly known as Hyperlocal Business, has emerged as a disruptive force in the Indian market. It has transformed the traditional retail landscape as well as prevailing ecommerce business and redefined consumer expectations.
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