|
DEVELOPING NEW MARKET OFFERINGS – HANDICRAFT AND HANDLOOM INDUSTRY
1
Author(s):
DR. VIPRA SHUKLA
Vol - 15, Issue- 3 ,
Page(s) : 256 - 261
(2024 )
DOI : https://doi.org/10.32804/IRJMSH
Get Index Page
Abstract
Marketing Handicraft / Handloom products in markets requires a well-thought-out and well-planned strategy. In order to effectively market the product, it is important to understand the target market, cultural differences and competition.
|