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ADVERTISEMENTS IMPROVE THE ECONOMIC LIFE OF RURAL WOMEN
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Author(s):
SANCHITA CHATTERJEE,DR. UMESH KUMAR SAXENA
Vol - 15, Issue- 4 ,
Page(s) : 24 - 38
(2024 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
In the present time, advertisement has become a powerful agent of transformation. It has opened up a variety of economic opportunities and business prospects for rural women. Advertising can encourage women whom cultural conventions may have been previously discouraged by social norms.
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