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PLANNING AND DESIGNING ADVERTISING CAMPAIGN (IN CONTEXT WITH ACADEMIC PROJECT)
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Author(s):
ASSO. PROF. DR. PALLAVI MESHRAM,ASSO. PROF. DR. ANUPAMA PATIL
Vol - 14, Issue- 5 ,
Page(s) : 75 - 92
(2023 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Advertising promotional campaigns are collections of similar-natured promotional messages. They distribute the same themes and messages at predetermined periods through various mediums. The durations of advertising campaigns are set and clearly stated. An advertising campaign can help you through the process whether you plan to advertise your goods offline or online or whether you offer a product or service.
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