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EMERGING TECHNIQUES USED IN INTEGRATED MARKETING COMMUNICATION (IMC)
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Author(s):
MAHIMA MITTAL
Vol - 15, Issue- 6 ,
Page(s) : 256 - 264
(2024 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
In today's environment of online marketing and the evolution of social media, the advantages provided by technology and the vast potential for interaction among consumers necessitate that businesses implement integrated marketing communication (IMC).
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