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CORPORATE SOCIAL RESPONSIBILITY - EVOLUTION
2
Author(s):
DR. RAJNI SALUJA, SANGAM KAPOOR
Vol - 8, Issue- 11 ,
Page(s) : 158 - 167
(2017 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Corporate social responsibility (CSR) is a buzzword worldwide. In today’s globalized world, one of the great challenges faced by firms is integration of CSR in business. Stakeholders require a lot more from companies than merely pursuing growth and profitability. CSR has come a long way in India and other emerging markets. From responsive activities to sustainable initiatives, corporates have clearly exhibited their ability to make a significant difference in the society and improve the overall quality of life. This paper focuses on the concept of CSR, its dimensions and relevance in emerging markets with special reference to India.
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