International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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ROLE OF ADVERTISMENT IN MARKETING SYSTEM IN PROMOTING PRODUCTS SALE
1 Author(s): POOJA NIVEDITA
Vol - 10, Issue- 3 , Page(s) : 414 - 421 (2019 ) DOI : https://doi.org/10.32804/IRJMSH
Advertising is an integral part of our social and economic systems. In our complex society, advertising has evolved into a vital communications system for both consumers and businesses. The ability of advertising to deliver carefully prepared messages to target audiences has given them a major role in the marketing programs of most organizations. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising to help them market products and services. Advertising is the best known and most widely discussed form of promotion, probably because of its pervasiveness.