International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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A STUDY OF GROWTH AND DEVELOPMENT OF RURAL MARKETING IN INDIA
1 Author(s): DR. KANHAIYA PRASAD SAH
Vol - 8, Issue- 3 , Page(s) : 294 - 303 (2017 ) DOI : https://doi.org/10.32804/IRJMSH
‘India moving towards development’ is the dynamic perspective on how Indian customer lifestyle and environment are evolving. It is bound to have a positive impact on business communications in the years that follow. Lifestyle transformations will dominate the way companies engage and initiate experiences for customers.