International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
**Need Help in Content editing, Data Analysis.
Adv For Editing Content
PROBLEMS AND PROSPECTS OF LEATHER PRODUCTS MARKETING IN INDIA
1 Author(s): POOJA NIVEDITA
Vol - 8, Issue- 3 , Page(s) : 304 - 308 (2017 ) DOI : https://doi.org/10.32804/IRJMSH
Leather is a durable and flexible material created by the tanning of animal rawhide and skin, often cattle hide. It can be produced through manufacturing processes ranging from cottage industry to heavy industry. Leather is used for various purposes including clothing (e.g. shoes, hats, jackets, skirts, trousers and belts), book binding and leather wallpaper and as a furniture covering. It is a produced in a wide variety of types and styles and is decorated by a wide range of techniques. India is the second largest producer of footwear and leather products in the world after China. The domestic leather and footwear industry is known to be major foreign exchange earner amongst all sectors in the country.