International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
**Need Help in Content editing, Data Analysis.
Adv For Editing Content
FINANCIAL APPRIASAL OF FMCG COMPANIES IN INDIA: AN ANALYTICAL STUDY BETWEEN NIRMA LTD AND DABUR INDIA
1 Author(s): JUHI GAUTAM
Vol - 1, Issue- 3 , Page(s) : 92 - 96 (2010 ) DOI : https://doi.org/10.32804/IRJMSH
In this paper, an attempt has been made to examine the financial performance of two leading FMCG companies in India – NIRMA LTD. and DABUR INDIA, over a period of FIVE years (2005-06 to 2009-10). FMCG sector in India has been experiencing a phenomenal pace of growth since last decade, thanks to increasing consumer incomes and rapidly changing consumer tastes and preferences. Large scale and low cost production, modern retailing strategies, branding and maintenance of intense distribution network have given FMCGs an edge over others in raising hovering revenues. In this study, I have used various accounting ratios and statistical tools. The results reveal that though Nirma Ltd. is passing through hard times in terms of profitability, Dabur India is enjoying its enhanced performance and continuous growth in the sector.