( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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STRATEGIC ALIGNMENT IN DIGITAL TRANSFORMATION: INTEGRATING BUSINESS AND IT STRATEGIES

    1 Author(s):  DEEP CHAKRABORTY

Vol -  12, Issue- 7 ,         Page(s) : 312 - 323  (2021 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Digital transformation requires organizations to align their business strategies with their IT capabilities to drive innovation, competitiveness, and growth. This research paper examines the concept of strategic alignment in the context of digital transformation, exploring how organizations can effectively integrate their business and IT strategies to achieve desired outcomes.

Henderson, J. C., & Venkatraman, N. (1993). Strategic alignment: Leveraging information technology for transforming organizations. IBM Systems Journal, 32(1), 4-16.
Luftman, J. (2000). Assessing business-IT alignment maturity. Communications of the Association for Information Systems, 4(14), 1-51.

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