( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CUSTOMER SATISFACTION OF PRE OWNED CAR USERS

    3 Author(s):  SUMIT THAKUR, LEKH RAJ , SANJAY THAKUR

Vol -  12, Issue- 7 ,         Page(s) : 59 - 66  (2021 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Automobile industry in India is one of the fastest growing industries in the country. Sale and purchase of pre-owned cars/vehicles have emerged as a successful business model in the recent past. Various factors like: social distancing due to corona pandemic, increase in price of new vehicles, surge in registration charges/ insurance charges etc. have witnessed a significant growth in this business.

Kathuria & Lalit (2012) Purchase of Pre-Owned Small Cars in India: An Exploratory Study.  IUP Journal of Marketing Management . Vol. 11 Issue 2, PP 62-75. 
Achut P. (2019). Customers Inference towards Pre-Owned Cars: An empirical Report. Innovative Socio- Economic Trends in BFM. PP 218-225.
Krati S. (2012). Pre owned car market in India: a study of marketing strategies of car makers. International Journal of Engineering Sciences and Management. 2( 2). 
Miller D. (2021) Pursuing premium: comparing pre owned versus new durable markets. Journal of Product & Brand Management. 

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