( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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IMPACT OF CELEBRITY ENDORSEMENT IN ADVERTISING ON BUYING DECISIONS OF RURAL YOUTH

    1 Author(s):  MUKESH KUMAR SHARMA

Vol -  12, Issue- 7 ,         Page(s) : 175 - 179  (2021 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The modern era of marketing is highly driven by the competitive force which has taken it to a different level. Advertising is one of the basic needs for every organization to promote its products. Celebrities are considered to be one of the major contributors in creating a huge market for a brand and its manufacturers. Being ideal for many, they can influence the perception of the buyers towards a product.

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