International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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CIVIL AVIATION VS TOURISM
1 Author(s): K.P.SHAHUL HAMEED
Vol - 6, Issue- 2 , Page(s) : 426 - 430 (2015 ) DOI : https://doi.org/10.32804/IRJMSH
Using a model of incremental 1 million visitors to the country, a comparative evaluation has been made of the investments and returns that would be generated by the flag carrier V/s the benefits to the tourism industry. If Air India were to be a vibrant thriving air line and be capable of providing 50 per cent of this incremental capacity so as to fully utilize its bilaterals, it would need to purchase and operate additional aircraft. However the air line has lost market share steadily over the years from 32.8 per cent in 1980 to 19.4 per cent level in 2002 (IAC has an additional 10 per cent share).