( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 57    Submit Your Rating     Cite This   Download        Certificate

EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL:AN EMPIRICAL STUDY

    2 Author(s):  PINAKI MANDAL,PROF. N M JOSHI

Vol -  10, Issue- 3 ,         Page(s) : 557 - 561  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

In an era where technology persuades . Gone are the days when a pure-bricks. The business model will thrive well in the current market scenario. It is practically impossible to design a marketing strategy without stirring social networks. Social media had become really important gradient in today’s marketing mix in general and in promotion mix in particular.

 Managing Brand Equity:Capitalizing on the Value of a Brand Name. :Lenskart.
 Peyush Bansal (2010). An experiential, social network-based approach to direct 
marketing. International Journal of Direct Marketing: Social Media’s 
Impact on Business and Decision-Making," The Society for New Communications Research, 
2010, at URL
http://sncr.org/wp-content/uploads/2010 /02/NewSymbiosisReportExecSumm.pdf
 Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History and 
Scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230.
 Conroy, P., N Narula, A. (2010). A new breed of brand advocates - Social networking 
redefines consumer engagement. Deloitte.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details