( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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IMPACT OF PRICE VARIABLES ON BUYING DECISION OF MOBILE BUYERS OF MUMBAI DISTRICT

    1 Author(s):  DR. J. P. DESHMUKH

Vol -  13, Issue- 3 ,         Page(s) : 91 - 96  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Consumers consider various factors when making purchasing decisions. The price variable is one of the most influential factor affecting supply and demand of products throughout the world. It affects purchasing decisions of mobile buyers in Mumbai District. Price is one of the marketing variable which determines growth of business and increasing number of buyers for products. The purpose of this paper is to bring buyers perception and buying decision towards mobile product and also to differentiate buyers according to area i.e. Suburban and City.

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Raymond K. Diwani (2013), Factors Affecting Mobile Phone Purchase in the Greater Accra Region of Ghana: A Binary Logit Model Approach, International Journal of Marketing Studies; Vol. 5, No. 6

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