Integrated marketing communication is a concept which is used by the companies to accurately deliver the message to their customers for their products. It aims to ensure the consistency of the message and the complementary use of the media. IMC is a process of strategic planning in order to determine the most consistent message and expose it to the target audience through the synergy of marketing communication instruments and media. The objective of this paper is to establish the effects of the sales promotion on consumer purchase decision on personal care products. This research is a descriptive type of research as it is used to describe the impact of the IMC at consumer buying behavior. The method of sampling used is convenience sampling which is a part of structured questionnaire which is used to gather data from about respondents to analyze the effects of FMCG products.