( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 27    Submit Your Rating     Cite This   Download        Certificate

A STUDY ON TRANSITION IN E-COMMERCE AND ITS EFFECTS ON TRADE IN APPAREL INDUSTRY (WITH SPECIAL REFERENCE TO LUCKNOW REGION)

    2 Author(s):  KANIKA UPPAL,DR. ASHOK KUMAR MISHRA

Vol -  13, Issue- 5 ,         Page(s) : 193 - 197  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

In the present era, the terms e-commerce, m-commerce and social commerce are becoming much common and often used in the retail sector, including apparel industry. The transition from e-commerce to m-commerce and social commerce is evident. e-commerce and m-commerce are extensively considered for implementation in the retail sector. There is an increasing quest felt to understand the implications of m-commerce and social commerce. In spite of all the propaganda and hysteria related to m-commerce and social commerce, the central question remaining in minds of researchers is whether consumers accept commercial activities for apparel buying through social networking sites and mobile applications.

Bossy, G. J., & Solomon, M. R. (2016). Consumer behavior: A European perspective. Pearson Education.
Brannen, J. (2017). Mixing methods: Qualitative and quantitative research. Routledge.
Deploy, E., & Gitlin, L. N. (2015). Introduction to Research-E-Book: Understanding and Applying Multiple Strategies. Elsevier Health Sciences.
Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., & Lim, K. H. (2014). Trust, satisfaction, and online repurchase intention: The moderating role of perceived effectiveness of e-commerce institutional mechanisms. Mis Quarterly, 38(2).

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details