( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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STUDY ON “CUSTOMER PERCEPTION ON VIRTUAL TOURISM”

    4 Author(s):  DR. AMISHA GUPTA,PRASHANSA MEHRA,MAYANK SACHDEVA,SHRIYA BANSAL

Vol -  13, Issue- 5 ,         Page(s) : 222 - 232  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Now, experiencing things that don't exist through a computer is possible with VR technology! Virtual reality is a trending technology that offers a great opportunity for various businesses to take the leap and simulate physical presence in the real world as well as the fantasy world. Literature review uncovers the presence of GAP primarily in the area of Primary research . The study is exploratory with the purpose to investigate the relationship between the variables in Virtual Tourism and how they impact the perspective of the customers. It also explains the relevance of perceived enjoyment, income and age of individuals to opt for a virtual tour.

A. Paul Williams. (January 1, 1995). Virtual reality: A new horizon for the tourism industry.
 https://journals.sagepub.com/doi/10.1177/135676679500100202 
Chenge (Helen) Jia, Dan Wang, Iis Tussyadiah. (January 2017). Virtual Reality and Attitudes Toward Tourism Destinations.  Retrieved from https://www.researchgate.net/publication/312046962_Virtual_Reality_and_Attitudes_Toward_Tourism_Destinations

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