( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON BUSINESSMEN'S AWARENESS AND PERCEPTION OF DIGITAL MARKETING PROMOTION

    2 Author(s):  DR. D.R. JALWANI ,DEEPAK

Vol -  13, Issue- 6 ,         Page(s) : 267 - 273  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

At present, in the global marketing, digitalization plays a vital role; in the classic era, consumers used to go to the relevant store and inquire about the features and price of the goods they wanted to buy but nowadays, they are sitting in front of the computer or go through the mobile to search the required information about the product they need to buy without the physical visit of the shop similarly based on the user search history the marketing companies sending an advertisement to the mobiles, personal computers and social media accounts in various forms, this whole process is called as Digital Marketing.

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