( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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AN INVESTIGATION OF TOURISTS' AWARENESS OF HANDICRAFT OF HIMACHAL PRADESH & THEIR BUYING BEHAVIOR FROM DEMOGRAPHIC CHARACTERISTICS

    4 Author(s):  DR. SUMAN SHARMA,DR AMIT KATOCH,TANUJ HANS,DR. DEBASIS SAHOO

Vol -  13, Issue- 5 ,         Page(s) : 478 - 497  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Himachal Pradesh, the state surrounded by the mountainous and ranked third in Indian Himalayan Region (IHR), is popular for its natural beauty, landscapes, culture, people and heritage. The customs, traditions, art, crafts and artifacts exhibits the rich cultural and heritage diversity and showcase all to the world. Handicraft is a subset of culture and represents local customs, old traditions and ethnic groups, an authentic souvenir and also an emotion-laden product for tourist experience. This paper reveals the tourist awareness about local handicrafts and basic attributes specifying the motivators and pull factors responsible for tourist buying behavior involved in handicraft tourism in Himachal Pradesh. The study comprises a regional survey of 289 population of tourists and was done in the months of December (2020) and January (2021) using a structured questionnaire.

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