( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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KIDS RULE THE CONSUMER WORLD WITH PESTER POWER AS THEIR FAVORITE TOOL

    3 Author(s):  PROF (DR) HARSH PUROHIT,PROF (DR) HARISH HANDA ,RITIKA CHAUDHARY

Vol -  12, Issue- 7 ,         Page(s) : 292 - 300  (2021 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The future belongs to children. The family's centre of attention is Kid. There has been a significant shift in family arrangements, as evidenced by the rise in single-parent and dual-career households. Modern parents have the financial means to satisfy any desire of their child, regardless of the moral, psychological, or financial costs to the children. Children thus impact family purchasing decisions either directly or indirectly.

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