( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CORPORATE SOCIAL RESPONSIBILITY AND ITS IMPACT ON CONSUMERS PURCHASE DECISION IN RANCHI CITY – A CASE STUDY

    2 Author(s):  DR. AMAR KUMAR CHAUDHARY ,NEHA CHANDRA

Vol -  14, Issue- 3 ,         Page(s) : 430 - 438  (2023 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

People, or consumers, stay well informed and aware of what they purchase today, when the entire world appears to be on our palm. They are intrigued by the quality and also by the involvement of the organisation in society. This research is an attempt to show the impact that exists between CSR data and exercise on a consumer’s purchasing intentions.

Gigauri (2012),Impact of Corporate Social Responsibility on Consumer Purchase Decision, Journal Of Educational and Social Research ISSN 2239-978X Vol. 2 (9) November 2012
Cavalic (2017), The pyramid of Corporate social responsibility in companies of Bosnia and Herzegovina

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