( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A COMPARATIVE STUDY OF MASS MEDIA AND NEW MEDIA: CHALLENGES AND OPPORTUNITIES

    1 Author(s):  DR. HEMALATHA .R

Vol -  13, Issue- 9 ,         Page(s) : 254 - 258  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The development of new media has brought significant changes to the communication landscape. With the rise of social media and other digital platforms, new media has emerged as a powerful force that challenges the traditional mass media.

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https://www.statista.com/topics/754/india/
https://e-marketer.io/

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