( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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APPLICATION OF DIGITAL MEDIA FOR CREATING BRAND TRUST IN INTERNATIONAL MARKETS.

    2 Author(s):  NALINI KHATWANI,ANUJA MOHILE

Vol -  14, Issue- 5 ,         Page(s) : 202 - 209  (2023 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The use of digital media for creating brand trust has gained significant attention in recent years, particularly in international markets. With the increasing globalization of business, companies are striving to establish and maintain trust with their customers, and digital media has emerged as a powerful tool for achieving this goal. Digital media encompasses various technologies and platforms, including social media, websites, email marketing, online advertising, and mobile applications.

Bedarkar, M. M., Mishra, M., & Khatwani, R. A. (2020). Leveraging Social Media in
Facilitating Women Entrepreneurs in India: A Case Study of Pune Ladies (PULA). International Journal of E-Entrepreneurship and Innovation (IJEEI), 10(2), 76-90.
Behera, R. K., Bala, P. K., Rana, N. P., & Kizgin, H. (2022). Cognitive computing based ethical principles for improving organisational reputation: a b2b digital marketing perspective. Journal of Business Research, 141, 685–701.

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