( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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E-COMMERCE AND TOURISM INDUSTRY

    1 Author(s):  DR. AKHILLESH KUMAR PANDEY

Vol -  5, Issue- 4 ,         Page(s) : 221 - 234  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

E-commerce in travel and tourism is growing day by day which provide opportunity to this industry to groom and grow. Due to change in Information technology, e commerce is emerged in this industry and companies are now heading toward e-business through website, internet and different online software. Moving from traditional business way to e-commerce way is quite challenging and various factors are standing as a barrier for companies to adapt e-commerce. There several advantages and disadvantages of e-commerce in travel and tourism industry. To adapt e-commerce, this industry's main challenge is to transform traditional buyers to e-commerce buyers.

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