( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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STUDY THE ROLE OF GREEN MARKETING ON BUILDING BRAND TRUST AND BRAND LOYALTY

    2 Author(s):  MANASVI PATIDAR,DR.SURESH PATIDAR

Vol -  14, Issue- 9 ,         Page(s) : 268 - 279  (2023 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Green marketing has been shown to be an effective strategy for building brand trust and brand loyalty. By promoting environmentally friendly products and services, companies can position themselves as socially responsible and demonstrate their commitment to sustainability.

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Fuiyeng, Wong &Yazdanifard, Assoc. Prof. Dr. Rashad. (2015). Green Marketing: A Study of Consumers' Buying Behavior in Relation to Green Products. Global Journal of Management and Business Research (E). 15. 17-23.
Mudzakkir, Mohammad &Nurfarida, Iva. (2015). The Influence of Brand Awareness on Brand Trust Through Brand Image. SSRN Electronic Journal. 10.2139/ssrn.2670597.

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