International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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HALDIRAM’S – THE LONG SAGA OF CUSTOMER ATTRACTION
2 Author(s): DR.HARISUNDAR.G,DR.R.RAJALAKSHMI
Vol - 14, Issue- 11 , Page(s) : 50 - 55 (2023 ) DOI : https://doi.org/10.32804/IRJMSH
Over a period spanning six and a half decades, the Haldiram's Group (Haldiram's) had emerged as a household name for ready-to-eat snack foods in India. It had come a long way since its relatively humble beginning in 1937 as a small time sweet shop in Bikaner, in the Rajasthan state of India.