( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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INDIAN HANDICRAFT INDUSTRY - CORE MARKETING CONCEPT

    1 Author(s):  DR. VIPRA SHUKLA

Vol -  14, Issue- 11 ,         Page(s) : 106 - 113  (2023 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Handicrafts manufacturing is a low technology fragmented and predominantly labor intensive one. This art was learned and transferred from one generation to the next. This sector has undergone significant changes due to the ever increasing global competition, technological advancements and economic developments.

The Hindu (2010), "MSME Industries next only to agriculture in generating employment," The Hindu, www.thehindu.com January 10, 2010. Business line (2010), "Government calls for strategies to boost handicrafts exports,"
www.thehindubusinessline.com, Feb.24, 2010. Association for Stimulating Know-How (ASK) (2007), Mapping of Enterprise Social Responsibility (ESR) Practices in SME Cluster of Brass Metalware Industry, Moradabad.

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