( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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STUDY ON SOCIAL MEDIA MARKETING IN TOURISM

    1 Author(s):  DR. TINA SINGH BHADOURIA

Vol -  14, Issue- 11 ,         Page(s) : 142 - 155  (2023 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

This study aims to explore the role and impact of social media marketing in the tourism industry in Bangalore, India. The study will examine how tourism businesses in Bangalore utilize social media platforms for marketing purposes and investigate the effectiveness of these strategies in attracting and engaging tourists.

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