( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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IMPACT OF COVID-19 ON DIGITALISATION IN THE ORGANISED RETAIL SECTOR IN KERALA

    1 Author(s):  DR. NINIKALA K.

Vol -  15, Issue- 1 ,         Page(s) : 54 - 64  (2024 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The COVID-19 pandemic has triggered unprecedented disruptions across industries worldwide, fundamentally altering the way business operate. The retail sector, in particular, experienced significant challenges due to lockdowns, social distancing measures, and shifts in consumer behaviour.

Anil Kumar, B. (2020). Kerala to go under lockdown till March 31. Kerala: The Times of India. Retrieved from https://timesofindia.indiatimes.com/city/thiruvananthapuram/kerala-to-go-under-lockdown-till-march-31/articleshow/74778886.cms
Cypher Learning. (n.d.). Retrieved from Cypher Learning: https://www.cypherlearning.com/resources/infographics/neo/the-9-elements-of-digital-citizenship-your-students-need-to-know

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