( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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SERVICE QUALITY AND ATTITUDINAL LOYALTY OF CUSTOMER’S PERCEPTION OF TWO MAJOR TELECOMMUNICATION COMPANIES IN JAMMU AND KASHMIR

    3 Author(s):  DR AJAZ AHMAD BHAT,MISBAH MEHRAJ,TAWSEEF HUSSAIN RATHER

Vol -  15, Issue- 2 ,         Page(s) : 236 - 248  (2024 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Intense competition and shifting loyalties in the jammu and Kashmir telecommunication sector are forcing companies to focus on service quality for increased customer satisfaction, customer loyalty, and organizational profitability.

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Abbas, M. (2021), “BSNL's HR policy a total disaster: employee group - ET telecom”, The Economic Times, available at: https://telecom.economictimes.indiatimes.com/news/bsnls-hr-policy-a-total-disaster-employee-group/80497914

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