International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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QUICK COMMERCE : A BOON FOR CUSTOMERS AND BANE FOR INVESTORS
1 Author(s): DR. SANGEETA KAKAR
Vol - 15, Issue- 2 , Page(s) : 249 - 258 (2024 ) DOI : https://doi.org/10.32804/IRJMSH
Quick Commerce, commonly known as Hyperlocal Business, has emerged as a disruptive force in the Indian market. It has transformed the traditional retail landscape as well as prevailing ecommerce business and redefined consumer expectations.